Liquid x Avasta
Challenger Index
Assessing Brand Dynamics
Meet the Challenger Index – this report stands as an essential instrument for both B2B and B2C sectors, offering a strategic perspective to evaluate brand strength, market alignment and potential for growth. With its neutral, outside-in assessment approach, the Index highlights the multi- dimensional nature of brand dynamics—financial, technological and behavioral—to inform and shape robust business strategies.
Designed to highlight industry leaders and immediate, up-and-coming challengers, the report presents a proprietary blend of brand and financial information, coupled with a quantitative study of relevant stakeholders, resulting in holistic measurements of brand awareness and overall brand strength.
The Challenger Index, a joint effort between Liquid Agency, a Brand Consulting and Activation Company, and us, Avasta, the Profitable Growth Company, represents a paradigm shift in measuring business success.
Our second report of 2024 features: Athletic Footwear, Headphones, Electric Vehicles, and Takeout Coffee.
This First Report Focuses On Six Key B2B Product Segments:
CRM
Marketing Automation
Cybersecurity
Database Management
Business Intelligence
B2B AI
By analyzing each, we’ve gathered perspectives from end customers, experts, analysts within the verticals, and the “wisdom of the crowds”.
About our Study Partner
Liquid Agency
Liquid Agency is a brand consulting and activation company that orchestrates brand, employee and customer experiences to fuel a company’s growth. For over 21 years, Liquid Agency has shaped powerful B2B and B2C brands such as: GE, Hitachi, HP, Intel, Nike, Nordstrom and Walmart. Liquid Agency helps organizations build belief in who they are, what they do and where they’re going. The results are lasting bonds with employees and customers that power organizational performance, create value and capture ROI.
