Winnable Addressable Market Sizing
Tired of chasing total market potential that doesn't deliver? Forget TAM, SAM, and SOM. We focus on what truly matters—your Winnable Addressable Market (WAM). This is the intersection of your most valuable and enthusiastic buyers, the key to transforming your business.
Our WAM approach goes beyond theoretical market size, identifying the segment(s) that can truly drive your success. We help you dramatically improve marketing, sales, and channel efficiency by focusing on the customers most likely to sustainably engage with and buy your brand.
Private Equity Advisory
We work with Private Equity across the entire deal cycle- from target due diligence through post-acquisition strategy development & execution.
We help you strengthen your due diligence process by leveraging in-depth market-demand analysis to estimate future potential more accurately than standard TAM data. Not all category buyers are available to every company, we help you determine how many real buyers exists for your target company and validate financial projections before you allocate capital.
Post acquisition we go beyond the numbers, evaluating not just the financials but also the strategic fit, future growth opportunities, and market shifts post-merger. We provide leadership teams with a strategic roadmap based on the voice of the market. You’ll gain a deeper understanding of your market position and have a clear path to maximising returns.
Buyer Insights
Our Buyer Insights are designed to help you credibly recognize the difference between your most valuable customers and everyone else. Understanding the nuances that drive purchase behavior is essential for crafting profitable strategies in today’s ever-changing market.
We deliver a deep dive into customer behavior, helping you understand the factors that influence purchasing decisions and how to best position your brand. We equip you with the knowledge to refine your approach, build stronger customer relationships, and create a strategy based on authentic data from real category buyers.
Revenue Analytics
Understanding when to invest and when to scale back is critical for optimizing your business strategy. We provide you with deep insights into your total cash flow cycle—from campaigns to conversion, expansion, and renewals. We go beyond standard revenue waterfall estimates by analyzing the why and when behind your customers' purchasing decisions. This data-driven approach empowers you to allocate your budget with precision, ensuring that you’re investing in the right areas at the right times to maximize profitability.
Brand & Market Intelligence
We help you establish your current brand awareness and perception levels against key competitors, providing actionable insights to strengthen your market position. Our approach focuses on future-oriented market intelligence, not past performance. We deliver insights that are both accurate and actionable—far more effective than relying on outdated industry estimates or syndicated data. You’ll have the clarity to refine your strategy and capitalize on growth opportunities based on precise, ongoing market insights.
Data Optimization
It’s never been easier to collect data, but it’s never been harder to know what’s important. That’s where we come in. We help you prioritize the data that matters and identify where it may not be telling the whole story. Our data auditing practices determine where there are gaps in collection and/reporting, and how to address problem areas. We give you the blueprint to cleaning unusable data and how to report on information so it’s actually useful.
.png)
.png)
