Going Beyond Averages in Business Strategy
Want to avoid making misguided strategic decisions? Here's why you have to stop relying solely on averages.
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Going Beyond Averages in Business Strategy
Want to avoid making misguided strategic decisions? Here's why you have to stop relying solely on averages.
April 24, 2023
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The Importance of Understanding How Your Customers Actually Buy
A story about finding the sweet spot - how one company discovered their highest value market and achieved profitability
March 3, 2023
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Case Study
B2B Technology Company Increases Marketing ROI By 24%
February 27, 2025
Avasta CEO and Founder, Edgar Baum, gets interviewed by Made In CA to explain how Avasta helps leaders grow their business.
March 13, 2023
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From the metaverse’s impact on business management to how our CEO has become an eminent speaker at globally leading events - read Edgar Baum's interview with InnoKOL Group.
November 11, 2022
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Forbes
The CMO Knowledge Gap
“I’ve recently come in contact with a number of ex-blue-chip CPGers who lament the decline of the big companies.”
October 27, 2022
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“I talked with Edgar Baum, brand economist and Founder and CEO of Avasta Incorporated, about the CMO Knowledge Gaps.”
October 27, 2022
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The Champagne Strategy Podcast
Brand Strategy and Evaluation
Edgar Baum on Measuring Brands’ Contribution to Revenue with Mathematical Accuracy – The Evaluation of Intangibles…
October 27, 2022
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Companies are operating in a fragile environment but often miss capabilities, data and pace….
October 27, 2022
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Brand Global Summit
Brand Global Summit 2022 "In Brands We Trust"
Companies are Brands, Intangibles are Tangible, Expenses are Assets. By Edgar Baum. Page 90 and 91…
October 27, 2022
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April 27, 2023
Maximizing Sales And Marketing Strategy: Unleashing The Power Of Your Most Valuable CustomersZoom
October 28, 2022
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