The Importance of Understanding Averages in Business Strategy
Want to avoid making misguided strategic decisions? Here's why you have to stop relying solely on averages.
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The Importance of Understanding Averages in Business Strategy
Want to avoid making misguided strategic decisions? Here's why you have to stop relying solely on averages.
April 24, 2023
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Case Study
B2B Technology Company Increases Marketing ROI by 24% with AvastaImproving sales and marketing performance through multi-touch attribution
April 19, 2023
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Customer Clarity: A Case Study on the Importance of Understanding How Your Customers Actually Buy
A story about finding the sweet spot - how one company discovered their highest value market and achieved profitability
March 3, 2023
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What is HVM and why does it make TAM, SAM, and SOM obsolete?
Breaking down what your highest value market is and how it should guide your strategy.
February 24, 2023
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Avasta Spotlight
Lessons in Leadership and Marketing with Lisa JoySilicon Valley CMO Lisa Joy chats with Avasta about customer voice, marketing, and leadership lessons.
January 30, 2023
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Avasta Spotlight
Hot Takes on the Future of Marketing with David ReibsteinWe sat down with Professor David Reibstein to talk about marketing – current trends, metrics you should be tracking, the impact of COVID, and how marketing will evolve in the future.
January 11, 2023
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Avasta CEO and Founder, Edgar Baum, gets interviewed by Made In CA to explain how Avasta helps leaders grow their business.
March 13, 2023
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Avasta Define
Buyer Profiles
The definition, application, and examples for buyer profiles, from the perspective of Avasta.
January 31, 2023
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Avasta Define
Big Data vs. Thick Data
The definition, application, and examples for big data and thick data
January 19, 2023
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From the metaverse’s impact on business management to how our CEO has become an eminent speaker at globally leading events - read Edgar Baum's interview with InnoKOL Group.
November 11, 2022
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Forbes
The CMO Knowledge Gap
“I’ve recently come in contact with a number of ex-blue-chip CPGers who lament the decline of the big companies.”
October 27, 2022
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“I talked with Edgar Baum, brand economist and Founder and CEO of Avasta Incorporated, about the CMO Knowledge Gaps.”
October 27, 2022
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The Champagne Strategy Podcast
Brand Strategy and Evaluation
Edgar Baum on Measuring Brands’ Contribution to Revenue with Mathematical Accuracy – The Evaluation of Intangibles…
October 27, 2022
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Companies are operating in a fragile environment but often miss capabilities, data and pace….
October 27, 2022
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Brand Global Summit
Brand Global Summit 2022 "In Brands We Trust"
Companies are Brands, Intangibles are Tangible, Expenses are Assets. By Edgar Baum. Page 90 and 91…
October 27, 2022
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April 27, 2023
Maximizing Sales And Marketing Strategy: Unleashing The Power Of Your Most Valuable CustomersZoom
October 28, 2022
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